TORONTO, May 19, 2021 – The Terry Fox Foundation is pleased to announce the appointment of Denise Dias as Vice President, Marketing & Communications, effective July 5, 2021. Denise is a senior marketing and communications leader with diverse public relations and engagement experience in corporate, agency, and non-profit organizations. She has developed and executed large-scale projects, special events, and campaigns for some of the most iconic brands in Canada.
“We are delighted to welcome Denise to The Terry Fox Foundation, where she will be responsible for developing and overseeing all aspects of our brand, marketing, public relations, and digital communication strategies,” says Michael Mazza, CEO of The Terry Fox Foundation. “It is a critical role that will not only increase overall public awareness and engagement but also support our ambitious fundraising and business development plans.”
Prior to joining The Terry Fox Foundation, Denise held senior management positions at the Royal Ontario Museum (ROM) Governors, Edelman Canada, Rethink Breast Cancer, and GCI Canada. She is also a published author of multiple children’s books, a former fashion and travel columnist for Canada’s largest daily newspaper, and an accomplished writer with work in the Globe & Mail, Toronto Star, Toronto Life, and HGTV.
“It is a privilege to join The Terry Fox Foundation and help foster the extraordinary legacy of a Canadian hero,” says Denise Dias. “Terry’s story is one that continues to capture the hearts of Canadians and there are tremendous opportunities to build on a beloved brand, engage a broader national audience, and attract the next generation of supporters.”
In this leadership role, Denise will work together with the Senior Management Team and the Terry Fox Research Institute (TFRI) to ensure The Terry Fox Foundation continues to inspire and engage a large number of volunteers, donors, and diverse communities across the country to fund innovative cancer research projects and world-class collaborative initiatives.
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ABOUT THE TERRY FOX FOUNDATION
The Terry Fox Foundation honours the vision and spirit of an iconic Canadian while raising critical funds for cancer research. As a leading national charitable organization, the Terry Fox Foundation plays a vital role in building community, engaging more than 20,000 passionate volunteers and 3.3 million students in nearly 10,000 annual fundraising events across the country.
People around the world of all ages, backgrounds, and abilities have been inspired by Terry’s enduring legacy. Through the generous support of our donors, partners, and volunteers, The Terry Fox Foundation has raised more than $850 million and funded 1,300 innovative cancer research projects, bringing hope and health to millions of Canadians. Visit terryfox.org for more information and to learn how you can help take Terry’s Marathon of Hope across the finish line.